
Incogni and Privacy Bee are among the best data removal services, serving as a beacon of hope for those looking to reclaim their online privacy. However, making the choice between Incogni vs Privacy Bee isn’t easy, which is why we’ll examine which of these services actually provides more value and which one can be misleading in terms of marketing.
Incogni | Privacy Bee | |
---|---|---|
Website | Incogni.com | PrivacyBee.com |
Availability | US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and all of the EU | Primarily serves the US market |
Coverage | 270+ data brokers | 200-400+ (marketed as 880+) |
Support | Email and detailed knowledge base, 24/7 live chat | Chatbot, email, and a blog |
Price | $7.46/mo. | $8/mo. |
Annual Price | $89.53 | $95 |
Best Deal | 55% Off Discount > | N/A |
Key Takeaways
Privacy Bee is an effective data removal service with a wide data broker coverage that is only held back by excessive pricing and limited global availability.
Incogni, in addition to being available outside the US, is very affordable and provides a superb automated process of removing data from brokerages.
Both Incogni and Privacy Bee include extra tools aimed at strengthening your online privacy.
Privacy Bee vs Incogni: Which company is more trustworthy?
Data removal services often sound too good to be true, so it’s common to see a bunch of searches asking whether Privacy Bee is legit or if Incogni can get the job done. Well, let’s learn a bit more about these companies.
Privacy Bee overview

Established in 2020 and headquartered in the vibrant tech hub of Atlanta (Georgia, United States), Privacy Bee has rapidly solidified its reputation as a trustworthy player in the realm of data removal services. The company is backed by a team of 50-60 skilled professionals dedicated to protecting your personal information.
While there isn’t all that much information on it, thousands of positive reviews from customers (and our own experience) prove that Privacy Bee is trustworthy.
Privacy Bee pros and cons
Here’s a quick rundown of Privacy Bee’s strengths and weaknesses:
+Pros
- Active Do Not Track browser extension for data privacy
- Family-friendly options
- Focused data breach detection
- Risk assessment features for free
- Industry opt-outs (like junk mail)
- Simple-to-understand reporting
-Cons
- More expensive than some other privacy-protection services
- Focuses on the US market only
- Lower-priced subscription tier is somewhat limited
Incogni overview

Incogni is a hard-hitter in the data removal industry that rose to prominence through its noteworthy partnership with Surfshark, a renowned VPN provider.
Compared to Privacy Bee, Incogni is a much bigger company. It employs a team of approximately 200 dedicated professionals, with the goal of helping users regain control over their digital footprints.
Incogni’s efficiency is undeniable, which is why it’s often cited as one of the best privacy services.
Incogni pros and cons
Let's dive into the advantages and disadvantages of choosing Incogni as your data removal service.
Pros +
30-day money-back guarantee
Simple sign-up process
Intuitive interface
Removes user data from hundreds of online databases
- Custom requests
- Free risk assessment
Fast removals
- Weekly updates on data removal
Affordable pricing
- Repeat removal requests
- 24/7 live chat
Cons –
Lacks in-depth reports
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Data removal process: How do Privacy Bee and Incogni remove your data from the internet?
Although the end result from both companies is the same, their data removal methods are slightly different.
Privacy Bee scans its broker database to check if any of the brokers are holding your data. Once they get “a hit”, they present the information on their dashboard, from where you can select which sites you want to opt out of. Privacy Bee will handle these requests on your behalf and monitor the overall progress to ensure data brokers comply.
In contrast, Incogni utilizes an algorithm to predict the likelihood of data brokers having your data and then sends data removal requests to those with high probability.
Privacy Bee requires minimal input from users, while Incogni is completely automated. Moreover, the ‘Unlimited’ plan provides you direct assistance from privacy experts who will manually work on your data removal efforts.
Since they approach data removal in their own way, it's essential to weigh their strengths and weaknesses when choosing the right service for you.
Privacy compliance and regulations: What laws power Privacy Bee and Incogni?
To ensure your online privacy, Privacy Bee and Incogni comply with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). These laws provide them the authority to remove your data from the internet, while also holding data brokers accountable for how they handle it.
Incogni also adheres to the UK GDPR, Canada's PIPEDA, and Switzerland's nFADP for an added layer of privacy protection.
Thanks to these legal frameworks, Privacy Bee and Incogni are able to effectively assist users in taking control of their information.
Incogni vs Privacy Bee: Which service has better features?
The two offer unique tool sets that can help minimize your digital imprint and safeguard your personal information from prying eyes. So, let's delve into the specifics and find out which one has the better features.
Availability
The wide coverage provided by Privacy Bee may lead you to believe it has global coverage, but this sadly isn’t the case, as the company only serves US customers.
So, if you’re located anywhere else, Incogni is a superior choice as it takes geographic availability more seriously. This service is available in multiple countries, spanning across North America and Europe.
Availability winner: Incogni
Data broker coverage
Privacy Bee proudly claims to scrub your sensitive data from more than 880 data brokers and people search sites. Despite seeming impressive on the surface, this is pure marketing on the company’s behalf. Multiple third parties have tested these claims and found that the real number is somewhere between 200 and 430.
On the flip side, Incogni covers over 270 data brokers, including people search sites, giving it a slight edge.
It's also worth pointing out that Privacy Bee removes data from marketing brokers and people search sites only, while Incogni covers the full spectrum, as you can see in the table below:
Incogni | Privacy Bee |
✅People search sites ✅Marketing data brokers ✅Risk mitigation brokers ✅Recruitment data brokers ✅Financial information brokers | ✅People search sites ✅Marketing data brokers ❌Risk mitigation brokers ❌Recruitment data brokers ❌Financial information brokers |
Data broker coverage winner: Incogni
Automation and efficiency: Is Privacy Bee or Incogni better at removing data?
Using a blend of automation and manual processes, Privacy Bee ensures an all-embracing approach to privacy protection and successful data removal.
On the other hand, Incogni employs a fully automated, algorithm-driven process, predicting the likelihood of data brokers that possess your personal data and sending removal requests based on this analysis.
Make no mistake, Privacy Bee is no slouch when it comes to data removal, but it still requires effort from the user to work. As such, it’s only fair to give points to Incogni because it’s completely automated.
Automation and efficiency winner: Incogni
In-depth reporting
Privacy Bee and Incogni offer reports that supply you with more insight into the removal process. However, they vary in the level of overall detail.
Privacy Bee reports include more information in terms of personal data found online, providing even minute insight into the steps taken to remove your data from a variety of sources. Moreover, you also get a full exposure history report, which summarizes previous instances of your data being out there.
Incogni dedicates all its attention to the removal itself, leaving the reports somewhat barren in comparison. This may be a problem for those who simply want more understanding regarding the entire process.
Reporting winner: Privacy Bee
User experience
Both vendors strive to offer user-friendly platforms that streamline online data management.

Privacy Bee's easy-to-use interface will make protecting your online privacy a breeze.
Privacy Bee boasts a straightforward user interface, simplifying the process of tracking and managing the data removal process. The platform’s dashboard provides a clear overview of users' data privacy status, complete with essential information like the number of blocked trackers, detected data breaches, and removed data brokers.

Incogni also places a strong emphasis on user-friendliness, ensuring that its platform offers an easy-to-use and well-organized interface. Much like Privacy Bee, Incogni's commitment to user experience shines through in the design.
The two services prioritize simplicity and efficiency, allowing you to manage your privacy without grappling with complicated interfaces or technical jargon. So, both are tailored to enhance the user experience and make online privacy accessible to everyone.
User experience winner: Tie
Additional tools
When it comes to extras for protecting your online privacy, Privacy Bee offers a wide variety of features designed to minimize the risk of identity theft and unwanted data exposure.

To begin with, high praise goes to Privacy Bee’s continuous monitoring and nifty vulnerability scanner that will help identify any weak points in your online presence, so you can proactively address any vulnerabilities.

Moreover, Privacy Bee provides users with a free browser extension for blocking trackers. It prevents this sneaky software from collecting your private data if you use Chrome or Firefox.

On top of that, Privacy Bee throws in an email inbox scanner to regain control over your contact information, which is currently only available for Gmail users.
Meanwhile, Incogni takes a more streamlined approach, primarily focusing on automating data removal requests and covering a predefined list of data brokers. That said, it’s worth mentioning that the company has recently launched a digital footprint checker, granting users insights into which sites may hold their information while also allowing for manual opt-outs.
Extra features winner: Privacy Bee
Security and privacy
When it comes to data security and privacy, the duo prioritizes safeguarding its users' personal information.
Privacy Bee utilizes SSL encryption when users transmit sensitive data, such as passwords, to ensure secure data transmission. Additionally, it adheres to a strict policy of not sharing users' data with external data brokers. This commitment to data privacy sees to it that the data users entrust to Privacy Bee remains protected and confidential.
At the same time, Incogni's focus is on minimal data collection and robust encryption to comply with privacy regulations. Its privacy policy outlines responsible data handling practices, including data deletion within 12 months of service cessation and adherence to legal compliance.
Security and privacy winner: Tie
Customer support and resources: Who has more helpful customer support?
Having customer support you can rely on is critical, so you’ll be happy to learn that Privacy Bee has your back with more than one way to get in touch. You can talk with its support team through a phone call or simply drop them a message using the contact form on their website.
Privacy Bee also has a helpful chatbot right on their website, making it super convenient to seek assistance. A quick heads-up, though – if you chat with the bot, it may ask for your email address.

Now, the real gem for Privacy Bee subscribers is called ‘Privacy Concierge’. This exclusive support feature lets you tap into expert advice for all your privacy-related questions or concerns.
Furthermore, Privacy Bee offers email support and maintains a lively blog loaded with step-by-step guides. We couldn't find a traditional knowledge base, but the blog served as a handy resource to tackle our issues and concerns.

Now, on the other side of the fence, Incogni takes a more streamlined approach. It offers email support and have a neatly organized knowledgebase that covers all the essential topics, from protecting your privacy to dealing with data brokers. It's worth noting that Incogni doesn't have live chat support.
On the other side of the fence, things are pretty much identical, sans the privacy concierge. Incogni offers a 24/7 live chat, email support, and a neatly organized knowledge base that covers all essential topics.
Here's a breakdown of the support channels for both providers:
Incogni | Privacy Bee |
️✅24/7 Live Support ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk | ✅24/7 Live Support ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk |
In summary, while both contenders offer helpful support channels, Privacy Bee has a slight edge in this area due to the privacy concierge option.
Customer support and resources winner: Privacy Bee
Plans and pricing
Privacy Bee offers three pricing tiers to find the optimal subscription.
Duration | Essentials | Pro | Signature |
1-year | $8/month | 18/month | $66/month |
2-year | $7/month | $14.34/month | $58/month |
3-year | $5.95/month | $12/month | $49/month |
1-month | $19.00/month | $39/month | N/A |
The ‘Essentials’ plan grants you access to the dashboard, one monthly email report, and continuous monitoring.
The flagship is the ‘Pro’ plan, which introduces all the powerful features we covered in this Privacy Bee review, such as dark web monitoring, mass marketing opt-outs, and others. It also extends the coverage to include 182k custom sites and access to the full broker network. The price is on the steep side, coming in at $18 per month ($197 annually).
Privacy Bee also offers a priority service. The ‘Signature’ plan introduces faster takedowns, hands-on assistance from US-based privacy analysts, extra legal options, and the 24/7/365 SOC Escalation for critical exposures. Unfortunately, such a service will cost $67 per month ($799 annually).
Duration | Standard | Unlimited | Family | Family Unlimited |
---|---|---|---|---|
1-year | $8.29/month | $14.99/month | $16.49/month | $29.99/month |
1-month | $16.58/month | N/A* | $32.98/month | N/A* |
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Incogni is much more affordable, even if you opt for the Unlimited plan, which provides you with unlimited custom removals from almost any website on the internet. More importantly, the small upcharge also unlocks privacy expert assistance for complex removals.
There is also a family plan that adds up to five people to one subscription. All plans are backed by a 30-day money-back guarantee, ensuring that you can test the service without risk, and there’s even a free exposure scanner to make opt-out requests yourself.
Plans and pricing winner: Incogni
See all Incogni prices and discounts here >>
Incogni vs Privacy Bee: Which one reigns supreme?
After an in-depth exploration of both services, it’s easy to conclude that Incogni is the finer choice.
To start with, it’s available outside the US. Even though Privacy Bee advertises a large data broker network, Incogni, with its automated approach and support for different types of data brokerages, will provide a more thorough cleanup.
Privacy Bee may have a few additional features, but Incogni is much more affordable, providing way more value for the money.
All things considered, if you require a top-notch data removal service without busting the bank, you can’t pass on Incogni.osely, you can explore our Privacy Bee review and Incogni review.
Other data removal guides:
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- Optery Review
- DeleteMe Review
- Privacy Bee Review
- Incogni vs DeleteMe
- Incogni vs Optery
- Optery vs DeleteMe
- How to Delete Your Digital Footprint
- How to Delete Yourself from the Internet
- How to Massively Reduce Junk Email and Spam
- How to Not Get Doxxed
- How to Opt Out of Whitepages
Incogni vs Privacy Bee FAQ
How do Privacy Bee and Incogni remove personal data from the internet?
Privacy Bee employs a combination of automated and manual processes to detect, submit, and monitor data removal requests. Incogni, on the other hand, relies on an automated process that predicts the probability of data brokers having your information and submits removal requests to those with a high probability.
Which service has better features, Privacy Bee or Incogni?
Privacy Bee offers a fine suite of features, including round-the-clock scanning for data breach events, an integrated vulnerability scanner, corporate database scrubbing, and an easy-to-use browser extension for tracker blocking. Meanwhile, Incogni focuses on automating data removal requests at the highest level.
Which service covers more countries, Privacy Bee or Incogni?
Incogni covers a more extensive range of countries, including the US, UK, Canada, Switzerland, the Isle of Man, Norway, Iceland, Liechtenstein, and the EU, making it a more globally available service. Privacy Bee solely focuses on the US market.
Which service offers more extensive coverage of data brokers and people search sites, Incogni or Privacy Bee?
Although it advertises a much larger network, Privacy Bee offers coverage of between 200 and 400 data brokers and people search sites. By contrast, Incogni covers over 270 data brokers, which includes both public and private databases, giving it a slight edge.
Can I use Privacy Bee or Incogni to protect my family's online privacy?
Both Incogni and Privacy Bee offer nifty family plans that allow you to protect the privacy of multiple people under one subscription.
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